A dynamic approach to client engagement
Dustin Newport of productivity software experts MindGenius explains how to make accounting more fun for clients.
For clients lacking a financial background, accounting can be perceived as dry, overly technical and difficult to follow, but engaging clients and prospects needn’t be difficult. Communicating issues and working together to resolve problems provides an opportunity to show how well you know and understand your client, but the difficulty lies in doing this in a creative and compelling way.
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Mind mapping software
Have a look at this article I wrote on this very subject last year:
Cross ref
Given the ref to twitter in this article I thought it would help to add a cross ref to the two pieces I have recently posted on AccountingWeb:
The do's and don'ts of Twitter for accountants
In this context, whilst Dustin's suggestions above have merit they are unlikely to be successful in isolation for the reasons explained in the above articles.
Mark
Thanks
Some interesting ideas - thank you Dustin.