The five major client service mistakes
Good client service is about creating loyalty, but there are some key areas firms continually fail in, explains Michael Heppell.
1. Fixing what’s gone wrong
2. You think you're good
3. Forgetting who the most important person in the world really is
4. Sharing your problems
5. Lack of service education
This article might be called 'The five major client service mistakes', but I’m going to be brutally honest - there are probably more than five for most businesses. If you think that’s depressing, there’s probably one which is costing more than all the others put together. The scary fact is you don’t know which one is 'the one' so you’ll have to fill all the gaps to make sure you plug the biggie.
On a brighter note, your competition probably aren’t reading this article (you hope). So if you get your finger out and act on what you are reading here you’ll stand a fighting chance of building more loyalty with your customers. And you may just make some more money in the process.
Ah ha! Now I have your, attention let’s begin.