Five top tips for managing your online reputation

  • It's commonplace to 'Google' someone before engaging with them
  • Dissatisfied clients often shout the loudest
  • Social networking allows messages about you and your firm to spread faster
  • Keeping on top of your online image is essential
  • Consistency is important - make sure all your online communications reflect the same image

Accountants can damage their reputations by injudicious use of online resources. Mark Lee explains how to avoid the common traps.

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