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Personal Brand Management
Following your piece and another piece on the site with respect to "Top Tips" on Personal Branding, I was advised that I should let you know about the help that is available to Accountants.
My company, De Leon Ltd (www.deleonprm.com) is a Personal Reputation Management company that works exclusively in the online environment - and predominantly for Partners and Senior Staff Members in the Accounting and Legal profession.
People do business with people, is how the adage goes and, in the accounting profession, potential business often comes via recommendation or word of mouth and it is often an individual partner or senior staff member that is recommended - rather than the firm they work for.
Before they call you though, potential clients may be looking to find information about you, your background, your role and your experience in the particular specialism that concerns them. They want to gather some insight as to whether you are someone that they want to do business with.
What happens when someone "Googles" your name (i.e. your name - not the name of your firm)?
We work on behalf of our clients to ensure that when their personal name is searched, what is found is a portfolio of information which might include articles, press releases, business profiles, photographs, thought leadership, presentations, comments, blogs, etc, about them as an individual – which together, creates a powerful, informative, professional and beneficial impression that reflects how they would wish to be perceived - and helps enhance and/or reinforce the image of the firm that is presented on the corporate web site.
Whether you call it Personal Reputation Management, or just plain marketing, it is certainly not about being boastful or brash – it is about subtly releasing and placing accurate and helpful information onto the web which conveys an overall image of a talented, successful, knowledgeable and respected Accountant that can make a hugely valuable contribution to a given situation.
This type of “marketing” offers, in my somewhat partisan view, the very best ROI in accountancy marketing. What we do for our clients works for them 24/7 and the costs can be amortised over a year. This means that it costs between just £100 and £200 per month.
How much is a new client worth?
Philip Westerman, De Leon Personal Reputation Management
[email protected], tel: 0845 2994229