How to do a SWOT analysis of your practice. By Lesley Stalker

As every cook will know, the best meals are created out of using good ingredients. And if you look carefully in the fridge and cupboards to identify what you might have to work with, it goes a long way to ensuring the end product is even more delicious.

It’s pretty much the same in business and as everyone who has ever been on a management course knows, one of the most well known strategic planning tools is the humble SWOT (strengths, weaknesses, opportunities and threats) analysis.

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