How not to ask for client referrals
You know those slimy salespeople who try to talk you into things you don’t want to do? Don’t be one of those if you want to get referrals, says Paul Shrimpling.
It’s a given that referrals are the most important source of new clients for accountancy firms, but when it comes to growing your firm from recommendations, it pays to do the opposite of what a salesperson would do. It might sound counter-intuitive, but hear me out.