How to write a marketing plan

Growing a practice requires an effective approach to client acquisition, and to make this happen you need a good marketing plan. Read on for some top tips from Critchleys Chartered Accountants and Business Advisers.

Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. It's also a good idea to introduce the main body of the plan with a reminder of your overall business strategy, including:

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