ICAEW begins big screen advertising campaign

Today sees the start of the ICAEW’s first cinema advertising run. Aimed at winning over student members, the advert will run at student cinemas up and down the country over the next six weeks. Titled “Blah won’t get you far,” it promotes the ACA as the natural language of finance. Rob Lewis reports.

The cinema advert supports a student-orientated campaign that the Institute began in June, and will be encompass the national press, business press, postcards, student websites and viral marketing.

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