Interview: CIMA president on why ‘accountant’ has become a dirty word
Posted by Gina Dyer in In practice on Wed, 17/06/2009 - 15:01
- Accountants should get more involved in strategic business planning.
- Organisations should be focussing more on business analytics to keep control of their finances.
- Finance professionals need to integrate themselves better with the rest of business.
- Recent economic shocks mean there will be a renewed focus on professional ethics going forward.
CIMA’s new president Aubrey Joachim talks to AccountingWEB.co.uk deputy editor Gina Dyer about the recession, professional ethics, and why accountants should be seen less as ‘bean counters’ and more as the strategic thinkers and analysts that they are.
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