Making do is not enough: A website to match your business ambitions. By Richard Sergeant
Richard Sergeant, of PracticeWEB, begins a series of features that offer guidance on how firms can turn their website into a business asset
What unites a firm of accountants with a football team?
Like accountants, all football teams conform to a common template. They all field 11 men on a pitch and play a game according to a set of established rules and guidelines. They all wear a kit, have a badge, have certain colours associated with themselves and all play with a round ball.