Practice Tip - The best marketing products
I met with my first ever client last night. She is still a client more than 20 years on. I admit that's why meetings with her and her husband tend to be rather more social events than those I usually engage in with those who provide my income.
But there was a serious purpose to the meeting. I was collecting the information to do her tax return. And when she gave it to me she reminded me, inadvertently, of the best marketing tool I ever created for my firm. It was a 'tax folder'.
Now don't get any grandiose ideas about what a tax folder is. It's an ordinary A4 wallet file.