The psychology of selling | AccountingWEB

The psychology of selling

Leigh Caldwell of Inon explains how customer value management can help firms gain a better understanding of their clients and therefore sell their services to them more effectively.

As Paul Shrimpling’s recent article, Pricing performance in tough times, discussed, one way of boostin


» Register now

The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.

Registration is FREE and allows you to view all content, ask questions, comment and much more.