Publish and be damned - successfully
By Julia Hutchison, COO, Association of Publishing Agencies
If an accountant's wife cannot sleep what does she say?
"Darling, tell me about your work."
I hate to add to the stereotype, but accountants really do have a hard time of it with reputation management – type accountancy jokes into Google and it instantly comes back with 22,300 listings (only taxman jokes bring up more items!).
But times are changing and accountancy firms are becoming more creative at finding ways to engage with their clients and move away from their dusty, dry image.