A sensible approach to social media
Whether you realise it or not, social media activity is happening in your workplace. According to Brett Owens repressive policies are likely to be less effective than a trust-based approach.
Are you worried about the amount of time your staff spend on social media? And should you be? The seamless intrusion of sites such as Twitter and LinkedIn into our lives makes it very difficult to measure the time absorbed in such activities and how they affect productivity and work/life balance.
It can be tempting to dismiss social media as one great big waste of time, but lumping all of it into the same unproductive bucket is unfair and unwise. If applied with purpose and imagination, social media can be an effective tool for business development and client retention as well as employee retention and recruitment.
Social media systems such as Facebook and Twitter often blend personal and business communities, so it’s extremely difficult to lay down black and white rules about their use.
This article first appeared on our sister site AccountingWEB.co.uk and is part of a series devoted to practice management productivity techniques. Also see:
About the Author
Brett Owens is CEO and cofounder of Chrometa, a Sacramento, CA-based provider of time-tracking software that records activity in real time. Previously marketed to the legal community, Chrometa is branching out to accounting prospects. Gains include the ability to discover previously undocumented billable time, saving time on billing reconciliation, and improving personal productivity. Owens also is blogger and founder at CommodityBullMarket.com and ContraryInvesting.com, as well as a regular contributor to two leading financial media sites, SeekingAlpha.com and BeforeItsNews.com.