Seven simple steps to winning new clients
Peter Gill of the Boreas Partnership (UK) Ltd outlines his essential strategy for attracting new prospects.
The professional landscape is continuously changing, and forward-thinking firms are always reviewing their approach to sales in order to attract the type of clients and work that they want to deal with. This tried and tested formula is consultative in approach and offers a helpful roadmap for accountants who want to benchmark their approach to winning new clients.
Step one: Research