Should accountants reduce their prices in a recession? By Steve Pipe
In October I surveyed over 200 partners in accountancy firms and 73.3% said they saw the recession as more of an opportunity than a threat. So those firms have no intention of cutting their prices or margins – and neither should you.
So, far from worrying about losing fees and margin, how can you use the current climate to help you increase your total fee income and profits?
Inevitably, there are many dimensions to a full answer.