Take control of your own brand. By Lesley Everett
Lesley Everett is a professional speaker and executive personal branding coach. A frequent speaker at ICAEW events, hundreds of accountants have benefited from her advice.
We're all familiar with the need for marketing, advertising, PR and promotion of the brand of our firm and our services, but what about the people behind the brand? In a highly competitive business climate, the people element of any business is paramount to its success.