Targeted events planning for accountants

Former senior partner Finola McManus advises how to tailor and target your events to reach out to your top 100 prospective clients.

Many practitioners think that marketing and running events or seminars is something that only the bigger firms can do. There’s also a myth that you need an in-house marketing specialist and a big budget to organise such things. Listed below are my own top tips which I know work from personal experience in practice.

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