The top five accountants’ website mistakes
- It's remarkable how many accountants get their websites wrong
- Existing clients are rarely the target for accountants' websites
- The real targets are likely to be prospects, suppliers and prospective staff
- The site should make it as simple as possible for these people to contact you
Mark Lee offers tips for spring cleaning your firm’s website.
I’m frequently intrigued to see that while a few accounting firms adopt an innovative approach to their website, others use a standard template and many more make some quite fundamental mistakes. If your firm has a website and you’re happy that it’s delivering all the things you want to achieve from it, that’s fine. If you don’t yet have a website or doubt the value of spending time updating or upgrading it, you may find that what follows offers some food for thought.
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