Top tips for attracting clients without reducing fees
Michelle Carvill offers an insight into why clients buy and how to ensure your clients keep coming back for more.
It’s rare for accountants (or any business owner for that matter) to truly understand the client’s decision making process. The majority might suggest that price is the largest contributing factor as to why people choose them over anyone else. While the importance of price cannot be underestimated, there’s usually far more to it than that.
What do clients value?