Top tips for designing the perfect print ad

While many accountants are still getting used to the idea of advertising, their faster-moving counterparts are exploring online options and AdWords. But Jenny Nguyen argues print still has a role to play - if you tailor your message for your marketplace and put it across memorably.

Once you have decided on your advertising medium you need to produce an ad that will stick in the minds of your customers. A great ad will be remembered for a long time – who can forget the famous Eva Herzegova Wonderbra ad (left), or more pertiently for accountants the Economist? 

Sutherland and David Patton have come up with some tips on how to create the most effective advertising posters and press ads.

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