Was it good for you: Choosing your CRM system
Matt Henkes examines how to approach the deployment of your own CRM application.
Every business can benefit from managing its relationship with clients more effectively. But before you dive into the complex world of applications, it’s important to consider what you’re trying to achieve.
Customer relationship management (CRM) can offer your firm all sorts of bells and whistles, from sales and marketing automation to client care and support.