Why accountants must fight their fear of cold calling
Posted by Marcus Cauchi in In practice, In business on Tue, 09/02/2010 - 09:20
- The recession has created a more competitive business environment
- Competition for work is fiercer and firms are increasingly having to turn to cold calling
- This will require a change in attitude from many firms who have avoided it
- Read on for some top tips on how to make your cold calling a success
Accountants typically shy away from cold calling, but with increased competition for work this year it could pay to get familiar with it. Marcus Cauchi explains how to make the process as painless and profitable as possible.
Nobody likes cold calling, but the cold hard truth is that if you don’t cultivate a positive prospecting culture in your organisation, you could go the way of the dodo.
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