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Sage Pulse 2009: Episode 1 - Accountants are key source of business advice

23rd Mar 2009
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Sage is the market leader for integrated accounting.

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As part of its annual Pulse market research survey, Sage questioned 178 business people and 198 accountants to investigate the relationship between advisers and their clients, and how it has been affected by the economic downturn.

In these short video extracts, Sage Accountants Divsion managing director Greg Ford discusses the findings of Sage's 2009 Pulse survey with accountant Paul Clark.

Accountants are a key source of business advice

 

  • Only a third of businesses are using their accountants purely for core accounting services and management accounting
  • 98% of clients are likely to remain with the same accountant in two years time; however accountants need to re-think the services they are offering i.e. business advice, providing them with an opportunity to offer more value-added services
  • The top three things clients have asked accountants for advice about in the past six months are tax matters, accounting and bookkeeping and new legislation/regulations
  • 46% of accountants say the internet is a major information source

 

 

Other episodes

Episode 2 - Value-add opportunities during the recession
Episode 3 - 2008 vs 2009

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