@hmrcgovuk: Welcome to Twitter
As part of its marketing push for Self Assessment season, HMRC has become active on Twitter as @hmrcgovuk.
The tax department broke the news at 11:23am on Tuesday 21 December, when it told the world, “This is the first official tweet from HM Revenue & Customs (HMRC). You can find our Twitter policy at http://bit.ly/ejoXag”
A follow up tweet two minutes later explained: “We will be trialling the use of Twitter in the run-up to the Self-Assessment filing deadline on 31 January 2011.”
The Twitter policy page explains that the @HMRCgovuk account is managed by the HMRC press office, who will post 1-2 tweets a day on various tax issues. The press team promises to read all @replies and will pass on helpful suggestions and emerging themes to relevant colleagues. Various bureaucratic caveats apply such as not discussing party politics or individuals’ cases or financial circumstances, but the intention is to “welcome feedback and ideas” and “add value to conversations where we can”.
HMRC permanent secretary for tax Dave Hartnett commented: “This is an excellent way for agents to find out quickly and easily what is going on at HMRC.”
Except for those working on Self Assessment returns, the Christmas period is usually fairly quiet , but among the points raised in the HMRC Twitter feed so far we learned: