Practitioner's Diary - Phew! We made it
Our West Country general practitioner successfully makes it to the end of January.
* * *
30 January - Finished about 6.30 today, and I'm not coming in tomorrow so that's it.
Continued...
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Is this why we need new sources?
More Software has an interesting statement on their website http://www.moresoftware.biz/ which rocks the foundations of most firms' marketing hopes i.e. referrals:
"According to Gordon Gilchrist of 2020 the average existing referral ratio for a firm is 1/35. That means that for every 35 clients you have you get one referral a year."
Given that clients will tend to recommend similar businesses to their own this implies a growth rate of less than 3% (per year I assume). Taking into account natural wastage (client deaths, business failures, disagreements) the profession will have to change its marketing methods if it wants to survive.


Rick Wakeman?
Is going to the office a pleasure because Rick Wakeman is on the radio at home?