Top tips for saving on VAT

Scott Craig offers tax efficiency advice for charitable organisations.
It's not just the private sector that suffers during a downturn; charities are also facing tough times and are required to keep a close eye on their expenditure. One way of doing this is to ensure that they are paying the correct amount of tax. This article will cover several areas where charities can save on VAT.
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"Charities ... do not pay VAT on advertising costs"
Can anyone provide the statutory reference for this?
ZR advertising
VAT notice 701/58 has, at the end, the statutory references for zero rating of certain (not all) advertising services supplied to charities.


Seconded staff
You say that VAT shouldn't be charged on staff seconded for non-business purposes. I have a charity client who is seconding a memmber of staff to a Government department. Would this count as non-business? Is there HMRC guidance on this?