‘Accountants’ decline as search trends evolve

Are people searching less for accountants online? That was the question recently posed in AccountingWEB’s ‘Accountants and marketing' private discussion group by Deep_Teaspiller, who noticed a “steady decline” in the use of the term ‘accountants’ on Google.

The member noticed a decline in its use over the past eight years, though the figure seems to have balanced itself out since 2009. Running a trend search for the singular ‘accountant’ revealed a similar decline and plateau during the same period.
 
So are people searching less for accountants online? And why?

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