Save content
Have you found this content useful? Use the button above to save it to your profile.
AIA

Benioff hails arrival of Cloud 2.0

by
13th Sep 2010
Save content
Have you found this content useful? Use the button above to save it to your profile.

The first phase of Cloud computing is over. Salesforce.com CEO Marc Benioff announced last week. “The world is changing from Cloud 1 to Cloud 2.”

Benioff was in prime form at the company’s CloudForce 2010 conference in London last week, telling his keynote speech audience, “There is a door that we can all walk through into the future of computing.”
 
What Benioff calls the “Facebook imperative” is driving the company’s software development to keep pace with how people use the Net

Looking back to the origins of his company, Benioff said that social networking was brining the era of Cloud Computing mark one to an end.

“In 1999, right before I started Salesforce.com I was at Oracle and I was using my PC with the cathode ray tube monitor. I had my mouse and I was using Amazon.com clicking on the tabs and just loving it. And I said to myself why isn’t all enterprise software like Amazon? I didn’t install it, I don’t have to upgrade it, it is changing every day, this thing is fantastic! So that’s why I quit my job and started to make this CRM suite that looked like Amazon.com.”
 
These days, his online experience has changed. “I’m using Facebook every day - I’m communicating, I’m buying thing, I’m sharing information, letting people know where I am…. It is amazing. And the paradigm is so compelling – with the stats updates, and the feeds and profiles, and speed and how it works on my iPhone so well. So why isn’t all enterprise software like Facebook?”

Describing Cloud 2 as “the single most important trend in computing today”, Benioff explained that over the past two years the company has been working on fundamental changes to accommodate mobile, socially driven software use.

The Chatter social networking channel built into Salesforce.com’s CRM suite was the first sign of the new trend and Benioff said it had been adopted by around a quarter of the company’s customer base. During the past three months, users have also had the option of using the Sales Cloud 2 and Service Cloud 2 modules that incorporate conversations from social media sites.

Benioff announced new Chatter Mobile functionality at the CloudForce event and hinted that work was on the way on “Chatter analytics”.

More detailed versions of this article are available on our sister sites MyCustomer.com  and BusinessCloud9.com.

Tags:

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.