Breaking free isn't so hard, says Digita
Customers of Digita software products gathered in Stratford upon Avon last week for the company's fourth annual conference. Nigel Harris reports.
To strains of Queen's 'I want to break free', and against a backdrop of the company's new 'breaking free' advertising image (spotted the theme yet?) Digita MD Jerry Rhill opened the conference with some upbeat statistics ' 45.8% increase in sales in 2005, MS Windows accreditation, CNET Technology award and so on. But after three previous conferences delegates needed more than that to impress them.