Case study: How not to tweet

Posted by GoingConcern.com PM | on Wed, 27/10/2010 - 11:50 1839 4 comments

Following Elaine Clark’s warning last week not to commit one of social media’s seven deadly sins, we came across the following advice from Adrienne Gonzalez on our US sister site GoingConcern.com about other gaffes the profession commits on Twitter.

Following a recent controversy about identifying individuals on Facebook, I won’t name any names in this post, but will point a censorious finger in the direction of some habitual culprits as a more friendly warning to mend their online ways.

Auto Direct Messages – One of the most annoying things about Twitter is being assaulted by auto DMs. Say something to me if you have to, but there’s no need to spam my inbox with your standard DM welcome message.
Hashtag Overkill – Somewhat higher on the annoyance scale is hashtagging everything you write in a completely unpredictable, manic pattern.
One Handle Too Many – Is it necessary to create 40 sub-accounts that cover each of your divisions, specialties, scams and locales?

We sincerely hope our suggestions are appreciated here. If they aren’t implemented, we may be forced to start calling people out again.

Continued...

Twitter and Facebook - not the way to go

chrisjoynes | Thu, 28/10/2010 - 11:38 | Permalink

I think accountants can make real mistakes with Twitter and Facebook - they are not professional outlets. We use LinkedIn which is a fantastic and very powerful business tool. We used to have a Facebook group but this did not compliment the business so we closed it down.

I would advise accountants to look at LinkedIn - much better.

........................................................................................................................................

123 Contracting

Contractor accountants

Likewise

Nichola Ross Martin | Fri, 29/10/2010 - 10:29 | Permalink

Although, the way some people use Linkedin has a lot to be desired - for example changing your profile or whatever in some minor way to ensure that you get a mention.

Time management tip

Reading tweets, RSS feeds etc can be seriously damaging to your wealth. In working hours send all these things straight into spam and then review that folder at times you specifically allocate during the week.

Virtual tax support for accountants: www.rossmartin.co.uk

LinkedIn deficiency

mikewhit | Sun, 31/10/2010 - 13:47 | Permalink

One LinkedIn omission is in the field of privacy control - although I don't mind networking with former colleagues and college pals, I don't really want recruiters harvesting my contacts, so I would really like LinkedIn to have a lower tier of contact to which you could assign recruiters etc, without direct access to your "proper useful" networks.

The same might apply to business clients.

Being professional

philhendy | Wed, 03/11/2010 - 14:20 | Permalink

I think some accountants are too hung up on being 'professional'. Yes by all means provide good quality service but have a bit of fun whilst doing.

Twitter in particular is a great way of showing off your personality and attracting clients.

Some great points made in the article.