Crunch chomps at ‘traditional’ Cloud accounting

  • New Cloud contender linked to Brighton accountancy firm
  • Promises "ridiculously easy accounting" for freelances and contractors
  • Marketing targets £25,000+ turnover clients with promise of £3,000-£4,000 in tax savings
  • Co-founder Darren Fell accuses “average high street accountants” of over-pricing
Brighton-based company Crunch is promising online accounting as part of a service that will help freelancers and small businesses turning over more than £25,000 a year to save up to £4,000 on their tax bills. Marketing that accuses “average high street accountants” of over-pricing will help the company get noticed, but what can Crunch offer that will set it apart from all the other Cloud accounting providers? Co-founder Darren Fell claims Crunch is the only online secure accountancy system that is operated by an accountancy firm for a fair price, all under one roof. All the other ""boring bookkeeping systems, he says, are "just software".

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