Dell's autumn crop includes slimline Latitude laptop
To prove its growing niche credentials, Dell spent September rolling out a collection of hardware for specific customer groups and market sectors.
The most eye-catching new product is the 16in Latitude Z laptop, which comes in a "soft touch" Cherry finish and features wireless docking and an innovative inductive charging system.
“We’re always perceived as being a fairly straightforward laptop manufacturer, but we started branching out into niches two years ago,” said Dell small business field product manager Lisa Holmes.
The target market for the Latitude Z will be “digital nomads”, high level executives and any one who wants a premium laptop to create an impression about who they are. “It’s not going to be a bread and butter machine. It’ll reflect your status, like having a BMW of laptops,” she said.