Do blogging and accountancy really mix?
Internet marketer Nikki Pilkington looks at the ways in which accountants can use blogging to engage with the online community.
With the recent explosion of social media, building an online presence has never been so important. Across the western world, decision makers are increasingly adding online channels to their list of vital resources.
One way to create a competitive presence on the web is to add a blog to your existing company website, but is it possible to keep an accountancy blog interesting enough to keep readers coming back?
In my opinion, it is, so here are ten blogging tips accountants can use today to begin promoting their brand and reaching new audiences.