Dreaming of an m-Christmas
Last year, AccountingWEB’s guide to top technology trends noted how the smartphone explosion would offer a new platform through which to sell goods and services.
Smartphones now account for 64% of all UK phones sales, according to Gartner, and IDC Retail Insights estimates that US consumers will purchase $127bn (£79bn) worth of Christmas gifts via mobile and social-media commerce – more than a quarter of the total estimated seasonal consumer spend of $447bn.
Mobile phone network operator Orange estimates that 70% of UK mobile shoppers will use browsers rather than shops’ own smartphone apps.
“Recent m-commerce developments are very, very interesting,” says Ed Molyneux of FreeAgent Central. In his view, web browsing and smartphone apps will be complimentary and help accelerate progress towards FreeAgent’s goal of “democratising accounting”.