How much should you pay for accounting software?
Some years ago TAS Software bought out a very good, cheap accounts package called TAS Books. At £99 it provided an excellent set of accounting ledgers and sold in the thousands by mail order. TAS Books became one of the leading entry-level packages in the market.
Later came TAS Books 2, which for £399 added a full set of distribution modules to the basic TAS ledgers. The software was excellent and the equal of much more expensive systems. However, TAS Books 2 never did very well.
So why did one package succeed and the other fail?