How to use LinkedIn to promote your business
LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential. Below are some top tips to help your firm maximise its presence on LinkedIn.
LinkedIn is arguably the social network for professionals. Research shows its members have more brand loyalty than any other network, including Facebook. Yet brands have not yet found a way to exploit its popularity.
Like Facebook, over the last year or so, LinkedIn has taken steps to increase company involvement, by rolling out fuller business profi le pages, for example. But the more social aspects of the network, such as groups or LinkedIn Answers still require a more individual approach.