How to use LinkedIn to promote your business
LinkedIn is widely considered the most 'professional' social network, but many companies have yet to exploit its full potential. Below are some top tips to help your firm maximise its presence on LinkedIn.
LinkedIn is arguably the social network for professionals. Research shows its members have more brand loyalty than any other network, including Facebook. Yet brands have not yet found a way to exploit its popularity.
Like Facebook, over the last year or so, LinkedIn has taken steps to increase company involvement, by rolling out fuller business profi le pages, for example. But the more social aspects of the network, such as groups or LinkedIn Answers still require a more individual approach.
Continued...
The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.
Registration is FREE and allows you to view all content, ask questions, comment and much more.
Or if you are already registered, login here
Great piece
A good article.
Most of these we included in our 5 Minute Guide to LinkedIn which we published a few weeks ago.
We didn't major on the endorsement and testimonial aspect of LinkedIn. Although it is a big part of the site, it lacks credibility -- anyone can leave endorsements for anyone else, which has led to a "Black Market" in mutual endorsements to boost the image of both parties ("You scratch my back...").
Until this is stamped out -- our site only permits endorsement by a customer to avoid just this -- these recommendations will never be taken too seriously by anyone.
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
http://twitter.com/wecandobiz