Microsoft exec announces a new era in business intelligence. Again

Earlier this month, Microsoft hosted a conference on business intelligence in Seattle to reinforce the message that it is going to provoke a major shake-out.

"Microsoft is charting a course to transform the BI marketplace as we know it," claimed Jeff Raikes, president of the Microsoft Business Division.

"By fundamentally changing the economic model for BI and delivering unprecedented ease of use, we’re enabling the broadest deployment of BI possible so employees can

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