SEO and PPC (pay per click)
In the third and final extract from the PracticeWEB SEO for Accountants Best Practice Guide, Collette Easton explains the difference between pay per click and SEO and how firms can use both.
Why is it necessary to spend all this time and money on organic SEO? Why can’t you just buy the search phrases on google. Well, they are two very different practices and yield very different results.