Software research highlights marketing split

Posted by AccountingWEB PM | on Tue, 22/11/2005 - 11:10 2738 1 comment

Recent research for the software trade body BASDA shows there are significant difference in opinion between software authors and resellers about who should promote the product and generate leads.

The research by PMP shows that although nearly two thirds of software publishers and 70% of resellers thought their overall relationship was good or excellent, over 50% in each camp saw the effectiveness of their joint marketing as adequate or poor.

The biggest area of confusion seems to be in marketing and business development.

Continued...

Does anyone realise how significant?

dahowlett | Wed, 23/11/2005 - 13:12 | Permalink

Does anyone realise how significant this research really is? It just blows out the water all those folk who believe there is a symbiotic relationship between resellers and software vendors. Which begs the question. Why do I need a reseller? I sure as hell need a software developer. So what about the 'relationships' that exist between software resellers and the developer community? This is telling a lot of people a lot of things about how it's NOT working. I've explored this here.