Technology Brief: How to choose a CRM system
Customer Relationship Management (CRM) is more than just software or a set of processes ' it's a business culture focused on winning and keeping the right customers. A good CRM solution builds value for your business by opening up vital communication channels and creating a common knowledge base to better serve your clients.
It is important to understand all the benefits of an integrated system before beginning your selection process. This article is brought to you by Pinnacle Computing and is an extract from a white paper published by Sage CRM.