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Companies can increase marketing ROI by integrating social media activity on their websites. Below is a handy guide on how best to do this.
The homepage remains the focal point of online activity for most companies, so integrating social media activity with your firm's website is a good way of providing a richer experience for visitors and can help pave the way for long-term, two-way relationships. Below are some tips to help you get started.
- Provide prominent links
Clearly advertise social network accounts on every page to encourage visitors to sign-up.
- Explain what customers will be getting if they join your social network
For example, something like: “for regular service updates, follow us on Twitter”.
- Keep social network links at the top of your webpage
...or at least further up the page so they don’t get missed. By your telephone number is a good place; after all, it’s just another way to get in touch.
- Use social network logos rather than text links
They are instantly recognisable and take up less space.
- Add your blog to your site navigation bar
If you have a navigation bar on your website, add your blog as one of the tabs.
- Put your latest blog post on your homepage
Encourage visitors to visit your blog by pulling in your latest post on the homepage or even interspersing them through the site. - Feed in your latest tweet or status update on your homepage
This gives your website a real-time and dynamic appearance while demonstrating that you regularly update content and that it’s worth visiting again.
- Include links to your social media profi les on your contact page
If you are advertising your phone number and email, why not your Twitter or Facebook details too?
- Add staff social media profiles – do you have a ‘staff’ page on your website?
Add social media profiles alongside telephone numbers or email addresses.
- Consider adding Facebook ‘like’ links or ‘tweet this’ links
Adding these on webpages can help encourage visitors to share content with likeminded peers on social networks.
This article is an extract from 'Putting the 'social' into social media', a guide to how companies can use social media marketing, compiled by Wildfire PR.
- If you enjoyed this article, you might also be interested in Social Media for Accountants - Creating your Online Professional Network, a half day CPD workshop hosted by our sister site, PracticeWEB. The event takes place on 22 September in London. Click here for more information and to buy tickets.
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