Marketing blunders: What not to call your website
When it comes to creating your company website, be careful which domain name you choose - bad choices can send out the wrong message about your firm.
There are plenty of other considerations to keep in mind too, such as the fact that in order to help customers find your site, the name musy be short and memorable, easy to spell, and it is even worth thinking about whether it translates well into other languages.
To further complicate mattters, the domain name you like may already be taken.
Continued...
The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.
Registration is FREE and allows you to view all content, ask questions, comment and much more.
Or if you are already registered, login here
The best pens on the net
Feeling generous?
Why not visit whorepresents.com?! (It's actually a site for journalists looking to find out which PR companies represent certain celebrities!)
Hyphens and capitals
It is of course possible to show your domain name in your publicity material with a mixture of capital and lower case letters, such as
or to introduce a hyphen to change it to
(if that name is still available)
and even to re-direct one address to another.
We have a .com domain but also own the .co.uk variant.
But you still cannot avoid the odd ambiguous ones such as
David
Were toy not brave enough....
....to reveal an Italian power company's choice - www.powergenitalia.com?