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Xero takes on MYOB in Australia

1st Oct 2008
Brought to you by
xero

Xero is an easy-to-use platform for businesses and advisors.

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Xero online accounting software www.xero.com is now available for the two and a half million small businesses operating in Australia.

Since listing in June 2007, Australia is the third market Xero has entered in less than 18 months. This version follows the successful launch of Xero’s UK version in March where Xero very quickly gained accreditation from the ICAEW
(Institute of Chartered Accountants in England and Wales).

Xero CEO Rod Drury said the number of customers using the product is growing quickly due to its innovative design
for small businesses and integral relationships with banks, accountants and other organisations servicing the small
business sector.

“Two of Australia’s largest business banks will be providing direct daily bank feeds into Xero soon after launch,” he said.

Currently, Xero has daily bank feeds from all six of New Zealand’s major trading banks.

Mr Drury says Xero is very comfortable with its product going head to head against major competitor MYOB. Compared
to MYOB’s desktop model – where each user installs and manages their own version of the software – Xero is a
multiuser, web-based service, which is seamlessly updated every few weeks.

“We wanted to build a compelling solution for Australian small business owners before heading into the home territory of our largest regional competitor. Up until now there has been little innovation in this space,” he said.

Xero was recently named as one of the top ten user interface applications by US based design usability gurus, The Nielsen Norman Group. After extensive press coverage Xero announced a global version of their software will also be available in early 2009.

About Xero

Xero provides small businesses and their advisers with one, up to date, easy to use, instantly accessible set of accounts and business information.

* You can view this item, along with other Xero news at http://blog.xero.com/

* Learn more about how Xero can help you http://www.xero.com/features/

* Test drive Xero here www.xero.com.

* Contact our media and marketing team [email protected]

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