Friday, February 25, 2022 - 13:00 - 14:00

An accountant's guide to content marketing and SEO

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An accountant's guide to content marketing and SEO

Friday, February 25, 2022 - 13:00 to 14:00

You'll hear from:

Ambitious accountancy firms know that content marketing can play a key role in their growth plans, but with so many tactics and channels on offer, it can be a confusing area. Blogging, gated content, podcasts, e-books... how do you know which is right for your business, and what kind of results should you expect them to deliver?

In this episode, Dan McNamara (Managing Director, PracticeWeb) and Jake Smith (Head of Branded Content, AccountingWeb) take a deep dive into the world of content marketing and SEO, giving you practical tips and advice for executing effective content marketing campaigns.

- Defining content marketing goals and the ideal client
- One-off website copy vs ongoing content
- Structuring content for SEO
- Building a content plan
- Creating content yourself
- How to maximise the value of content

This session will give you a good understanding of the principles of content marketing, and the confidence to apply these principles to your own content marketing campaigns.

You will earn 1 CPD point by attending this free 45-60 minute session in full

You must be registered and logged in to an AccountingWeb account to claim CPD points.

Please ensure details used to claim CPD points match those used when registering for this episode. Your certificate will be sent to you within 30 days of submitting your details.

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