Friday, July 9, 2021 - 13:00 - 14:00

How to form a marketing plan for advisory services

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How to form a marketing plan for advisory services

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About this episode

Whether you’re launching a new service or promoting an existing one, you need to back it up with a robust marketing plan. This includes identifying and understanding your target audience, creating a content plan that reflects the stage your prospects are in the buying cycle, defining your customer journey and much more. 

If this sounds like a lot of hard work, don’t worry. Join us for the third and final part of the series on How to Build Your Online Advisory Firm in Three Steps. Mike Crook, PracticeWeb’s Managing Director and Zoe Sweet, PracticeWeb’s Commercial Director will show you how to create a marketing plan that works for your business. 

You’ll come away with an understanding of how to: 

  • Build an emotional connection with your ideal clients 
  • Link their buyer journey to your marketing 
  • Use marketing tactics to attract the right clients 
  • Build effective marketing campaigns that attract, engage and convert
  • Measure and track performance, and capitalise on your successes. 

Mike and Zoe will be on hand to discuss your challenges, so don’t forget to bring your questions. Can you afford to miss it?

Further reading:

You will earn 1 CPD point by attending this free 45-60 minute session in full

You must be registered and logged in to an AccountingWeb account to claim CPD points.

Please ensure details used to claim CPD points match those used when registering for this episode. Your certificate will be sent to you within 30 days of submitting your details.

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Social media: The magic ingredient for your firm?

Grow your visibility as an advisory firm

Build an online advisory firm in three steps

Marketing: from a cost centre to a profit centre

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