Thursday, April 21, 2022 - 13:00 - 14:00

PPC: investing in laser-focused tactics to turn intent into action

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PPC: investing in laser-focused tactics to turn intent into action

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Ambitious accountants that are serious about growth will probably consider investing in PPC at some stage, but it's one of the channels that causes the most nervousness. How do you know exactly which terms to invest in and how much to spend? How do you set up a PPC campaign for success, and how long should it take to start seeing results?

In this episode, Dan McNamara (MD, PracticeWeb) is joined by two expert guests to take a close look at the world of PPC marketing. Bhimal Hira (Partner, Jeffreys Henry) provides valuable insight from inside a Top 50 UK accountancy firm; while Tom Bowen (Paid Media Consultant) brings his deep expertise to the party as a practicing consultant and agency founder.

Discussion topics will include:
- What is PPC?
- Is PPC right for everyone?
- How long should it take to start seeing results?
- Is there a minimum monthly budget?
- Top tips for running PPC campaigns - what to do and what not to do.
- PPC considerations for the accountancy sector

This webinar will give you expert ideas and opinions, from both inside and an accountancy firm and from an external consultant's perspective. It will give ambitious accountants the confidence to rule PPC in or out of their marketing toolkit. For those wishing to execute PPC campaigns it will help to avoid common pitfalls and provide actionable tips for success. 

You will earn 1 CPD point by attending this free 45-60 minute session in full

You must be registered and logged in to an AccountingWeb account to claim CPD points.

Please ensure details used to claim CPD points match those used when registering for this episode. Your certificate will be sent to you within 30 days of submitting your details.

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