Friday, March 25, 2022 - 13:00 - 14:00

Website optimisation: turn your website into a new business machine

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Website optimisation: turn your website into a new business machine

Friday, March 25, 2022 - 13:00 to 14:00

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The single biggest marketing expense for many accountancy firms is their website, but most companies fail to realise the true potential of their website and therefore fail to reap the benefit of that investment. What practical steps can you take to optimise your website and ensure that your website does a better job at delivering high-quality leads to your business?

In this episode, Dan McNamara (Managing Director, PracticeWeb) takes a deep dive into the world of website optimisation, giving you practical tips and advice for making sure your website delivers for your accountancy business.

In this session we will cover:
- Introduction to website optimisation
- What does success look like? What to measure and how to measure it.
- Site structure and user journeys
- Optimising your copy and content
- The importance of usability
- Conversion rate optimisation

This webinar will give you some fantastic actionable advice and tips that you can start to implement on your website right away, with the ultimate objective of driving more business enquiries to your accountancy firm.

You will earn 1 CPD point by attending this free 45-60 minute session in full

You must be registered and logged in to an AccountingWeb account to claim CPD points.

Please ensure details used to claim CPD points match those used when registering for this episode. Your certificate will be sent to you within 30 days of submitting your details.

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