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Academy as Business Name

Client wants to use the word Academy in his business name

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My client is expanding his business from Tutoring in Drums to bringing in other Music Tutors of other instruments.  He wants to use the word Academy in his new business name is there any legal reason why he can't?

He will continue to be a Sole Trader at this time and all tuition is private and for profit.

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RLI
By lionofludesch
27th Feb 2020 00:13

Apparently not as I have a client company with Academy in its name.

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By Accountant A
27th Feb 2020 01:29

DP Taxation wrote:

is there any legal reason why he can't?

Seems unlikely but then the clue's in the question - "legal".

Is he going to call himself Brixton Academy or Bristol Academy or Newcastle Academy or Sheffield Academy? If so, I think he'll have "issues".

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Replying to Accountant A:
RLI
By lionofludesch
27th Feb 2020 11:58

Accountant A wrote:

Is he going to call himself Brixton Academy or Bristol Academy or Newcastle Academy or Sheffield Academy? If so, I think he'll have "issues".

Well, Sheffield is a protected word, so yes.

Companies in Sheffield have to get approval to include Sheffield in their company name.

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Replying to lionofludesch:
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By DP Taxation
27th Feb 2020 12:07

No he is not attaching any areas to r sensitive words to the business I was just concerned that an Academy within education is usually a non-profit and I don't want him falling fowl to any regulations I was unaware of

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Replying to lionofludesch:
Hallerud at Easter
By DJKL
27th Feb 2020 12:11

No such qualms with Edinburgh which is everywhere (we have two companies that include it in their names)

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Replying to Accountant A:
RLI
By lionofludesch
27th Feb 2020 12:06

Full list of sensitive words.

https://www.gov.uk/government/publications/incorporation-and-names

Academy is not there.

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By vinylnobbynobbs
27th Feb 2020 11:42

My wife's business is The Massage Academy

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By Duggimon
27th Feb 2020 11:53

For this and other questions like it, you can always go to https://beta.companieshouse.gov.uk and type in "Academy" as your search term, a quick scan will tell you that very few of the businesses including Academy in their name are in fact academies.

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Replying to Duggimon:
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By DP Taxation
27th Feb 2020 12:11

Thank you this was a thought too when I searched for sensitive words and looked through companies house. I just wanted to see if I could get any clarification from here as I didn't want him falling fowl of anything for using the word academy as these are normally non-profit

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Replying to DP Taxation:
Hallerud at Easter
By DJKL
27th Feb 2020 12:15

DP Taxation wrote:

Thank you this was a thought too when I searched for sensitive words and looked through companies house. I just wanted to see if I could get any clarification from here as I didn't want him falling fowl of anything for using the word academy as these are normally non-profit

You certainly would not want them giving you the bird.

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RLI
By lionofludesch
27th Feb 2020 12:23

An accountant in a rival company told me that he had a client company trading as a residential home. They upgraded and wanted to change the name from St Tiernach's* Residential Home Ltd to St Tiernach's Nursing Home Ltd. They checked the name was available, sent off the change of name form. (This was in the days before CoHo went online.) CoHo sent it back saying they needed permission from the Dept of Health to use Nursing Home.

So they got that, sent the application off again. CoHo sent it back saying the name was already taken - somebody in Kent had registered it in the previous week.

So they checked the register again, found that St Tiernach's Nursing Home (Sheffield) Ltd was available. Sent the application off. CoHo sent it back saying they needed permission from the Dept of Trade to use Sheffield.

So they got that and - finally - got the company re-registered after nearly two months.

*Not the real name.

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Replying to lionofludesch:
Hallerud at Easter
By DJKL
27th Feb 2020 14:06

After all that probably helpful they had a nursing home as they might have needed to use it.

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