I know there was a topic a few months ago about naming a practice that descended into well, you know, the moderators had to get involved. Anyway I have decided not to use my own name as it is not catchy and people are always spelling it incorrectly.
It is just so hard to find a unique name. It's holding me up in printing business cards, doing website etc and I am wasting valuable time which I could be using something more useful. (I am in full time employment for another 2 months.)
I found one I like that is similar to another large multinational company name except that I'm going to change the last letter. The other company also has another word in front of it which is what it is normally known as. This name is also a registered trademark. The company sells POS services. (For example: I want to use the name Captivo and there is already a company called Soprano Captiva but usually known as Soprano.)
I'll just be a local accounting practice with a registered business name. Am I worried about nothing? Will the big boys come after me? Will trading as a company help?
I've only seen it once in practice where a local barber named his business Al Capone's (or similar) and a chain of restaurants with the same name came after him and ordered him to change it.
PS: Just in case my other half reads this, I know there are no "levels" of uniqueness. Poetic licence used in my post title.